The Brand:

Potion23 isn’t just a fashion brand; it's a mystical journey into the realms of enchantment and style. As a woman-owned, slow fashion brand masterfully curated by the designer Victoria Cates, Potion23 weaves together the threads of vintage aesthetics, meticulous handcraft, and a generous infusion of magic.

Every garment in our collection is meticulously handmade in our studio nestled in the heart of Saint Louis. We breathe new life into vintage and remnant fabrics, transforming them into unique pieces that radiate healing energy. No two creations are alike, ensuring that each person who blesses themselves with a Potion23 piece becomes a part of a sacred tapestry, a spell that travels beyond time itself.

With Potion23, we invite you to join us on a sartorial voyage like no other. Explore the timeless elegance of bygone eras, infused with modern sensibility and a touch of whimsy. Each garment is a manifestation of the ethereal into a physical vessel for sacred transformation, allowing you to embody your most authentic self and embrace your innate magic.

The Designer:

Victoria Cates is a fashion designer and multidisciplinary artist who weaves enchantment into all her designs. Hailing from the vibrant city of New York, she now calls Saint Louis her home. With a degree in Fashion Design from Los Angeles, she further honed her craft by earning a Haute Couture Embroidery certificate from the prestigious Hand & Lock of London. She has shown her artwork in New York, Los Angeles and Boston galleries, and runway collections in Miami, Kansas City and Omaha.

But who is Victoria, you may ask? Well, professionally she goes by Victoria, but to her close friends and admirers, she's known as Tori. Embodying the duality of a true Gemini, Victoria and Tori are like two different beings residing within her. Victoria represents the illustrious artist, well-versed in the realms of design, embroidery, and illustration. On the other hand, Tori is the playful, animal-loving, and childlike spirit of nature who can be found twirling joyfully in a ballgown while sharing outrageous stories. Together, her two selves create this awe-inspiring autobiographical clothing brand called Potion23. Her aesthetic is a mesmerizing fusion of natural magic and unrestrained celebration of beauty and ornamentation. For Victoria, more is always more.